Skip to main content

End Racism and Hate: Your Right. Your Responsibility.

What’s Happening Around BC

BC gov’t unveils campaign to create awareness on racism

Posted on March 19, 2021

The Government of British Columbia on Friday (March 19) launched an anti-racism campaign focusing on promoting anti-racist literacy within the province. The goal of the campaign is to create self-awareness amongst the entire BC population that racism is everyone’s problem to address. 

The series of artwork is intended to spark open, honest and empathetic conversations, and move the audience to reflect on their own experience and behaviour. The nine pieces are based on themes identified from group discussions around the province. Each ad was conceived and created by local artists from the IBPOC (Indigenous, Black and People of Colour) community. 

For more information about the anti-racism campaign, visit: